THE SINAPTICA V.P.I. TEST is specifically intended for resolving a company’s problems connected with launching a new product or repositioning an existing product.
THE SINAPTICA V.P.I. TEST enables the company to:
 |
confirm the
effective suitability of the product concept–suggested positioning |
|
check the
effectiveness and synergy of the interaction between the components of the
mix |
|
isolate and
identify the variables of the mix that are responsible for creating, in
the mind of the consumer, a product image and positioning that differ from
those suggested by the company |
THE SINAPTICA V.P.I. TEST consists of an integrated analysis of two interview
courses, one being the inverse of the other, during which the various elements
of the product mix are assessed in sequence by the consumer.
THE SINAPTICA V.P.I. TEST, in its simplest form, entails:
|
2 group discussions
(qualitative V.P.I.) |
|
200 face to
face interviews (quantitative V.P.I.) |
on two, twinned sub-samples.
